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Freelancers, founders and everyone in between

Who wants to live a life less ordinary?

We're on a mission to help the self-employed build long-term wealth. Stop playing short and small.

Claim your early access See how it works
What would a life less ordinary cost you?Work it out in two minutes, free →
1:1 coaching tools to help you earn moreBuilt to link with your bank, Stripe, Xero etc.Designed with a behavioural scientist
aevy9:41

$2,400 just landed.

That's 23% more than you quoted last round. Well done, that's your worth showing up.

You earned an extra $450. Set aside ~30% for tax and that's $315 clear.

How much goes to future you?

Your 15% + the whole raise$360 usual + $315 raise, after tax$675
Your usual 15%the contribution you set$360
Another amount

$14,560 down, $250k to go. Future you says thanks.

Example figures, for illustration.
The customer
A designer in her studio checking her phone beside a rail of garments
Business ownersContractorsFreelancersConsultantsSelf-employedPortfolio-career

You work for yourself, as a designer, a consultant, a maker or a freelancer, and you're brilliant at the craft. No one ever taught you how to charge properly for it, though, or how to turn what you earn into real long-term wealth.

What you've been sold

"Just budget."

"Invest consistently and early."

"Just focus on growing the business."

"You've got plenty of time."

A woman skateboarding fast down a road, blurred with speed

You earn well. It just never becomes wealth.

When you work for yourself, the system assumes you're on top of it.

Australia 1 in 2

solopreneurs aren't putting anything into super.

AMP survey of 2,000 sole traders and small business owners, January 2025.
United Kingdom 16%

of self-employed people were saving into a pension, down from 48% twenty years earlier.

Institute for Fiscal Studies, 2018 data, published 2020.
United States 13%

less an hour is what women freelancers charge, on average, compared with men.

Career.io analysis of 7,000+ US freelancers on Upwork, February 2025 data. Median rates US$69.67 vs US$80.11.
What changes everything

There's the scarcity mindset, and there's the growth mindset. We know which one builds your world.

Freedom is probably why you work for yourself in the first place. Kept for the long term, that same ambition just needs a plan and a different way of looking at it, because wealth gets built by charging boldly and prioritising, and then by momentum, far more than it does by going without.

Earn more first. Build from the surplus.

Grow the business AND the nest egg, rather than one or the other.

A woman crouched on a rock at a mountain lake, splashing water on her face
How it works

We're there when the money arrives.

aevythe behavioural coach layer on top of your moneyWe coach you to charge what you’re worth and earn more, then help you hold on to it, with small nudges at the moments that change things, like when you quote a job or an invoice gets paid.

  1. You get paid

    An invoice clears in a tool you already have.

  2. Money lands

    Aevy sees it arrive and the coach kicks in. Together, you and Aevy choose where your extra earnings go, and the rest flows on as normal to live and run the business.

  3. A licensed partner

    Whatever number you choose, you get to build your Aevy egg in your choice of fund, at the level of risk and return you’re comfortable with.

    super top-upsinvesting

  4. It compounds

    Every payment adds to it, and over time the market grows it. The life you’re building gets a little closer each week.

What makes it different

This isn't an investing app painted pink.

A woman in round glasses smiling slightly at the cameraA coach in your corner

Aevy is the personal layer between the plumbing and the admin. It watches, nudges you to charge more and keep more, and celebrates the wins with you, in plain words and without the lecture.

A woman sitting cross-legged in the middle of a country road, laughingA fee you can see

Generous upfront, with a clear fee on the wealth you build. We'll always tell you exactly how Aevy makes money, and we only do well when you do.

What Aevy won't do

  • Tell you to cut out your morning coffee. That was never the problem.
  • Push products on you for a hidden commission.
  • Pretend to be your financial adviser. Aevy coaches and guides, and points you to a licensed professional when that's what you need.
Why now
A woman in boots leaping over rocks beside an alpine lake

"One day" is the expensive option.

More of us work for ourselves, and the safety nets haven't caught up.

Super, pensions and long-service leave were built for employees. The self-employed and the creative fall straight through the gap, and the longer it's left, the more it costs. What's changed is that a coach sitting on top of your money, there at the moment it lands, is finally possible to build.

The long version

I write about this too.

Money, work, and building a life less ordinary. The longer, messier versions of what I post on LinkedIn live on my Substack.

Eliza Flanagan, founder

Read on Substack →

A life less ordinary is never too much to ask.

Let's build the thing that funds it. Aevy is in the build now, and the first people in will help shape it. Leave your email and you'll hear from us before anyone else does.

No spam, and we'll never sell your details. Unsubscribe whenever you like.

hello@getaevy.comSubstack@getaevy